Writing web content to
get large number of people to read it is what every business wants. Any good
blog post that gets mass readability has carried out these four – research,
writing grammatically correct sentences, understanding and writing for target
audience, and solving their problem.
To add on to this and
make it an awesome blog post, here are 7 blog writing tips.
Be a reader
Search for the topic you
are going to write about, and read all the web content that comes up on the
first page of SERP (Search Engine Results Page). Reading is the first habit you
cultivate as a writer.
Reading off the SERP gives you an overview of the kind of content that is already available and ranking. You will stand out of the crowd and craft fresh content with new insights for your audience.
what your content is about
Start your blog content by
introducing the title and what the content talks about. A catchy introduction
can be by way of talking about the topic, using a relevant quotation, or asking
Tell your audience how your blog post is going to help them.
Include facts, data,
statistics that is relevant and required for your blog title. Cite sources that
are authentic and reliable. Use websites that are known to publish verified
statistical data. This will add to your credibility.
Providing a clickable link to the source of information will also allow your readers to read in-depth on the data sourced.
Sketch an outline for
your blog content. This is of tremendous help in drafting the blog.
A blog that is outlined beforehand will be in sequence, have a good flow, well-structured and relevant. Not to mention, it makes it easy to write and read. So, it’s a win-win.
Use multimedia in your blog content – images, videos, infographics or slideshow.
Images are mostly used. Images
can be sourced from free repositories like pixabay or be custom-made using free
tools and websites on the internet. Images make your blog post visually appealing
and can make heavy content light.
Multimedia like video and
infographics simplifies and condenses written word. This enables easy
understanding and consumption of content.
Motivate your readers
Give them a pep talk.
Motivation is like sunlight. It’s needed every day. Encourage your readers to carry out the activity that your content is talking about.
Talk about how their life will change once they carry out what they set out to do. Paint a bigger picture.
Once you’ve written down
your blog post, check for edits, grammar.
Read out loud your draft.
It gets you into the mind of your readers.