Writing is a form of
expression. These are the key purposes creative people write blogs.
refine writer’s thoughts
Writing frees up mind. This
is the reason leaders encourage writing down to-do lists, chart daily
activities, goals and anything that is important for growth.
Writing content for blogs
distills the thoughts and puts the expertise in a readable format.
Blogging connects a writer to his tribe
Tribe, in today’s digital
world is a community of people that share common interest and beliefs. A digital
tribe connects and interacts on any platform on the internet as decided by the
writer. Hence, the digital tribe connects people around the globe. In this
case, it is the writer’s blog where the tribe is built, nurtured and sustained.
77% of internet
users read blogs regularly. According to WordPress, over 409 million people
view more than 21.1 billion pages per month.
opens your writing up to the world without borders
Internet can be accessed
by any person who has a device with an internet connection. So, your blog can
be read by any person across the world regardless of the place they access it
This is one of the greatest benefits that blogs provide to writers when compared to print media. A person can curate content and post on his blog instantly at any time. Publishing writing on mediums like newspaper and books is restricted to geographical area. This is not the case with blogs.
According to the statistics
published by Buffer, the ideal reading time
for a blog post is 7 minutes. This shows that though consumption of media
content like audio, video and infographics has increased, reading continues to
be an essential medium of consuming information on the internet.
When people read a blog
and they want to share their thoughts, they do so by commenting on the blog. Now
that social media is also a part of marketing a blog and building a brand,
readers can comment and connect with the writer and his work on social media.
Like-minded writers connect
with each other on their professional social media profiles and on groups that
network blog writers.
Networking not only bonds
blog writers to share their experience, knowledge and expertise, but also
creates opportunities. Opportunities can be in the form of writing paid guest
post or reference to platforms and people who provide blog writing projects.
money by monetizing the blog
Bloggers choose the niche
of their blog based on their interest, expertise and the need for it in the
market. This naturally makes them leaders in their niche once they are able to
establish authority on the internet using their blog content.
Writers monetize their
blog using direct advertising, Google Adsense, affiliate products, online
courses, consulting, book sales, and sponsored content.
Michelle, blogger of MakingSenseOfCents.com earns a monthly income of $159,592.42.